Google is constantly updating Search Engine Results Pages (SERPs) to improve the user experience. To stay ahead of the competition, businesses should pay attention to the latest SERP feature trends. To gain a competitive advantage and drive more traffic to your website, you must be aware of the latest SERP feature trends and incorporate them into your SEO strategy.
Let’s Take A Look At The Most Recent SERP Feature Trends:
Priority Is Given To Voice-optimized Content
According to the most recent SERP feature trends, content on mobile devices will become more voice-activated and conversational. Google voice search is growing three times faster than text search and accounts for 20% of all mobile queries. Mobile web pages with two to four sentences in the description area outperform those with a longer description or several short descriptions.
With More Knowledge of Graph Cards
Cards are Google’s most recent SERP feature trends, displaying detailed information about specific topics in separate sections within search results. This enables searchers to find answers quickly without having to navigate to another website, increasing user satisfaction among Google users. You can also improve your strategy by distributing your content across multiple Google knowledge graph cards using Schema.org structured data.
Quality Integration of Local Search with Images
Google’s most recent SERP feature trends indicate a strong push toward integrating local business information into SERPs, particularly for mobile users. If you have a physical store or an office in a specific location, make sure Google knows about it.
Valid Bookmarking Service for Mobile Devices
According to Google’s most recent SERP feature users are increasingly turning to their mobile devices to find bookmarked content. If your content has been shared thousands of times on the internet, you can treat it as a high-quality bookmark and monetize it with Adsense or other affiliate ads.
Presenting High-quality Featured Snippets
With the most recent trends, Google is increasingly displaying high-quality content with extensive information in separate boxes at the top of SERPs. It’s an excellent opportunity for you to gain traffic from users who prefer to get all of their answers on one page and avoid visiting other sites.
Emphasizing Special Offers
It shows that emphasizing weekly or monthly deals and discount offers in the description area improves the user experience and helps your business increase conversions. It also makes ranking higher than other e-commerce sites selling similar products easier.