To reach and maintain your position at the top of Google’s search results page, you’ll need a long-term search engine optimization strategy that includes frequently published optimized content, quality website maintenance, regular updates, and more. One of the most important things for increasing traffic to your website is to have a good Google ranking.
There are some fixes you can make right now that will help you improve your rankings significantly.
Fix Errors and Dead Links
It is illustrated that error pages and broken links have no place on any website that takes itself seriously. Users despise them, so for Google, whose ultimate goal is to serve up exactly what its users are searching for. As a result, they may have a negative impact on your rankings.
Of course, mistakes will occur from time to time – an external link will stop working, or you will make changes to your internal link structure, which will cause some of your links to break. That is why it is critical to conduct regular audits and maintenance on your website. This generally allows you to quickly identify and correct errors before they become a problem.
Optimize for Mobile
Mobile devices account for roughly half of all Google searches, and this figure has been steadily increasing over the last few years. As a result, Google implemented a mobile-first ranking. This means that Google evaluates your website’s mobile version even for desktop computer searches. If you are unable to develop a mobile app for your company, ensure that your website is mobile-friendly.
Ameliorate Loading Speeds
According to research, users expect any website to load in 3 seconds or less. If it does not, they will leave, increasing the bounce rate and decreasing the website’s Google ranking. To avoid such problems, ensure that your website loads quickly. You can use a simple and minimalistic theme, avoid overloading your pages with un-optimized media, use caching, and employ other page-speed-boosting tactics.
Include Relevant External Links
High-quality outbound links immensely boost your website’s credibility and authority, which can improve your Google rankings. Always include links to high-quality, relevant content that adds value to your own. More qualitatively, always link to credible websites with a lot of authority in the industry – this establishes a connection between you and other quality websites, signalling to Google that you are a good source of information.
Optimize Your Images
Just adding quality images to your content is a splendid way to break up the text, make it more visually appealing, and provide value to the reader. However, Google does not see images in the same way that your users do. As a result, images on your website must be optimized for Google to interpret them. This primarily refers to the use of alt tags in images. These succinct and to-the-point photo descriptions will assist Google in interpreting your content. If you include a keyword in your alt tag, your keyword rankings will improve. Finally, by reducing the size of your images, you can keep your loading speed high.
Add Headings to Your Content
It is enumerated that headings divide your content into smaller sections that are easier to read and understand for both humans and search engine bots. Using headings tag will give your content structure. If you include keywords in them, you’ll be able to tell readers and search engines exactly what your content is about in an obvious way. This can greatly help you to ameliorate your Google ranking.
Get More Backlinks
One of the most beneficial things you can do for your rankings is to build high-quality backlinks. They establish links with other websites and lend authority to yours. To improve your SEO with backlinks, however, you must place your backlinks on high-authority, high-traffic websites. Make a good pitch and start reaching out – establishing a healthy, diverse backlink profile takes time and effort.
Google rankings do not change in an instant way. Even if you make all of these changes right now, it will take time for the effects to become apparent. It’s also important to remember that SEO doesn’t exist in a vacuum. Your ranking is determined not only by what you do but also by your relevant competitors and Google’s algorithms.
As a result, it’s hard to predict how long it will take before you see an improvement in your ranking. But one thing is certain: you’ll need to give it at least a few weeks, if not months, to see any kind of real results.