Celltick Start Powers the UI of BLU phones to make way for Smarter and More Engaging ones

The latest buzz in the mobile marketing news has been that Celltick is partnering with BLU to power its Start interfaces. BLU is one of the fastest expanding phone manufacturers today, also being one of the largest direct-to-consumer phone brands in North America. Celltick, on the other hand, is the global leader in mobile marketing. It is now official that Celltick Start will power the interface for the upcoming BLU Android devices. BLU is showcasing its new Vivo XL and Vivo 5 models with the Celltick Start interface at its CES show in Las Vegas.

The prime focus of BLU Products is to create devices that are not only fun and easy to use but also stimulating. Mariana Ferreira, Sr. Director of Business Development at BLU Products says- “Celltick’s Start helps us to increase the appeal of our products even further, by enabling a highly-engaging and personalized user experience, every time a user interacts with their phone. Across the globe, smartphone adoption is continuing at a rampant pace, and partnerships with companies like Celltick enable us to better capitalize on these opportunities.”

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Celltick’s Start interface has been designed keeping the needs of users in mind. It provides users with what they would want as soon as they wake up their phones. It partners along with device manufacturers, operators and media companies to engage users better. Everything from messages, clicking photos, making calls and launching their favourite apps can be done with a single gesture. The Start screen also has preferred social media, sports, videos, news and more.

The speciality of Start is that it is unique to the user. It has an intelligent back end that picks up user traits and customises the screen automatically for each user. It uses big data to learn user habits and generate a personal experience for users. Over 40 operators, media companies and device manufacturers across the globe have chosen Celltick Start as a proven solution.

“In a hypercompetitive mobile device market, manufacturers must utilize every opportunity to build brand loyalty. We are proud to partner with a high quality affordable device manufacturer such as BLU to disrupt the North American device market. We are confident that we will enable BLU to craft out a new identity to create personalized technology,” says Ramgopal Vidyanand, VP of Business Development and Marketing at Celltick. “BLU Products is making its new models more appealing to a wide range of user segments. With Start, we are glad to further their ambitions to democratize the smartphone market.”